*THIS IS A FREE PUBLIC VIRTUAL EVENT*
You do not need to be a Brandjectory member to attend this event.

CPG brand founders are constantly negotiating - with buyers, distributors, investors, manufacturing partners, contractors, employees & more! In this webinar, Michael Sands from the Maker Group will help emerging brand founders develop the skills required & understand the leverage they have to successfully negotiate to improve their profitability! Michael & the Maker Group have worked with companies large & small to help train executives & entrepreneurs on the art of successful negotiation skills, strategies & tactics to gain confidence when in these stressful situations, helping entrepreneurs & business leaders achieve negotiation competency & acquire best-practices to deliver lasting results & higher ROI.

About Michael:
Michael Sands, Principal Consultant - The Maker Group Small Business Academy: Michael is a seasoned entrepreneur, C-suite executive, innovator, and investor with over 35 years in the food and beverage industry. He has led and scaled multiple high-growth consumer packaged goods (CPG) companies, creating substantial value from start-ups to fortune 500 companies.

While Chairman of Fenway LLC, a strategic consulting firm, and Fenway 2 LLC, his family office he focused on early-stage investments, Michael draws on his deep operational, marketing, and leadership expertise. He previously served as CEO of YumEarth Organic Candy and Balance Bar Nutrition and held senior leadership roles including Chief Marketing & Operations Officer at Snapple Beverage Group, Chief Marketing Officer at Ben & Jerry’s, and General Manager/SVP at B&G Foods. He also co-founded LesserEvil Snacks and held strategic marketing positions at InBev (Labatt USA) and Unilever.

A Babson College graduate with a degree in marketing, Michael has been inducted into the Advertising Hall of Achievement for executives under 40 and honored with an Inc. 500 Award for leading one of the fastest-growing private companies in the U.S.