Blume Honey Waters operate at the intersection of better-for-you hydration, natural sweeteners and mission-driven consumer brands. The brand is differentiated by its exclusive use of organic honey as the sweetener, premium flavor profiles and education led marketing focused on bees and sustainability. Blume's waters are USDA Organic, lightly sweetened honey waters with functional positioning and flavor differentiation with their playful but subtle combination of fruits, herbs and spices - joyful wellness.