Hard Pressed is a new super-premium 7% ABV cold pressed juice cocktail that delivers real nutrition, real flavor, and the right buzz, “Healthy & Happy In Every Sip”. Created by industry veterans Jeff Church (Suja Juice co-founder) and Beth Smith (founder of Simplicity Juices and Simplicity Cold Pressed Cocktails). The name plays on both "Hard" (alcohol) and "Pressed" (cold-pressed juice) with the result being a leading brand in the fast growing “Healthy Alcohol” segment, the result being a first-of-its-kind, 7% ABV cold-pressed juice cocktail that offers real nutrition, real flavor, and just the right buzz.