Company Overview

Praxus Brands Inc. (Delaware C-corp, Providence RI) makes Praxus, The Daily Performance Drink: a caffeine-free, zero-sugar, lightly carbonated 12oz can with 12g of clear whey protein and a fully disclosed functional stack. First production run comes off the line in October 2026, launching self-distributed in Providence and Boston with an Atlanta pilot in parallel. Founded by a former Coca-Cola Senior Director of Supply Chain with close to a decade in CPG operations.

Founded
2026

Mission
Mass-market wellness should be approachable, effective, and radically transparent. Praxus discloses every functional ingredient at its real dose, publishes an honest ledger of what we do not claim, and will only put products on the shelf that we would give to our own family.

Differentiators
Category creation rather than share-taking: the Daily Performance Drink for people quitting caffeine. Clear whey format that drinks like a refresher, not a shake. Molecules-not-plants formulation carries zero botanicals, the largest banned-substance contamination vector in sports nutrition, with Informed Sport certification committed for can one. Radical dose transparency as brand law. And Praxus Films: we make documentaries about the athletes we back instead of buying ads.

Unique Consumer Value Proposition
The first drink built for the generation quitting caffeine: one can a day delivers 12g of clear whey protein, functional doses of Cognizin citicoline and L-Theanine, and electrolyte support, with zero caffeine and zero sugar. The afternoon slump is a caffeine spike wearing off and a sugar swing bottoming out; Praxus carries neither, so we did not mask the slump, we designed it out.

Unique Investor Value Proposition
A category-creation opportunity at the intersection of three proven shelves (energy, sports, protein RTD) as consumers walk away from caffeine and sugar, led by an operator founder with Coca-Cola supply chain credentials, significant personal capital invested ahead of any outside money, and no founder salary until the next round closes. The entire company is open for inspection: the data room holds the full deck, the live operating model, and the science, available to interested investors on request.

Intellectual Property / Exclusives / Trademarks
Praxus trademark in use across all brand surfaces; proprietary formulation developed across three labs with IP assignment to Praxus secured by contract; owned brand and design system; exclusive athlete partnership structure through our in-house documentary studio, Praxus Films. Detail available on request.

Product Type
Food
Beverage - Non Alcohol

Primary Category
Beverage - Shelf Stable Functional/E nhanced/Tonic, Sports

OTHER
Informed Sport

About Your Product
A 12oz slim can, lightly carbonated, clear rather than milky, shelf stable with a 12-month target life. Every ingredient at a disclosed functional dose: 12g clear whey protein isolate, 250mg citicoline, 200mg L-Theanine, 25mg ergothioneine, taurine, electrolytes, and B vitamins. No caffeine, no sugar, no proprietary blends, no botanical ingredients of any kind.

Product Flavors/Types + Size & Pricing
One SKU at launch: Praxus Honey Peach, 12oz slim can, $4.25 SRP, $3.25 per can via DTC subscription. Two additional flavors are in development, and the platform roadmap extends to further lines over time. Full pricing architecture is in the data room.

Number of Items
0

Oldest Items
Less Than 1 Year

Newest Items
Less Than 1 Year

Label-reading professionals 25 to 45 who train regularly, are actively cutting caffeine, and have outgrown energy drinks but still want the daily can and the daily benefit. Positioning and naming validated through multiple rounds of consumer research and live tastings; the natural first occasion is the mid-afternoon slump.

Number of Items
5

Estimated Launch Date
Q4  2026

Other
Informed Sport

Distributors
Deliberately self-distributed at launch: founder-run DSD in Providence and Boston with an Atlanta pilot, so we own our velocity data from day one. Distributor partnerships begin post-launch on reorder data rather than projections.

Regions

1. Northeast

2. Mid-Atlantic

3. Southeast

4. South Central (Including Texas)

5. OTHER - pre launch - regions identified are planned launch regions

Retail Channels

• Airport/OTG

• Convenience

• Corporate Campus/Office

• Fitness Clubs

• Food Service

• e-Commerce

• Hospitality

• Micromarkets

• Natural/Specialty Supermarkets

• Schools/College Campus

Major Retail Outlets
We are pre launch

International Distribution
No

Brick & Mortar Location Count
0

Anthony Joyce
Founder