Company Overview
Since 1994, we’ve been making artisanal Italian pasta in fun American shapes to capture a premium in the marketplace. Today, we are focused on healthy pasta that tastes great, connecting with health-minded consumers and their needs for pasta that works for weight management, active lifestyles, and gut health.

Founded
1994

Mission
To modernize pasta for health-minded consumers.

Number of paid employees (not contractors)
20

Unique Consumer Value Proposition
Consumers have been cutting back on pasta due to carbs, lack of healthy attributes, and the non-pasta taste of alternative pasta. Our innovative “wheat based” recipes deliver great taste with bigger health attributes for active lifestyles, weight management, and gut health. Pasta problems solved!

Unique Investor Value Proposition
Traditional pasta doesn’t have enough health benefits for today’s consumers and gluten free pasta has poor taste and lots of carbs. Our “wheat-based” pasta recipes target health-minded consumers who are focused on weight management, active lifestyles, and gut health. We own the manufacturing capabilities and the proprietary recipes and have a team ready to grow this next wave of pasta disruption, a $1.6B opportunity for 2030.

Intellectual Property / Exclusives / Trademarks
Manufacturing Processes, Trade Secret Recipes, Pastabilities Brand Name/Logo, Additional Trademarked Slogans

Product Type
Food

Primary Category
Food - Pasta, Rice, Grains, Beans, Soup

Categories
-

Product Flavors/Types + Size & Pricing
Enhanced Pasta: Protein, Fiber, and Lower Cal, 8 oz each, SRP $4.99-5.99
Other Lines Include:
Organic Kids Pasta, 11 ounces, SRP $4.99-5.99
Organic Mac and Cheese, 9 ounces, SRP $4.99-5.99
Vegan Mac and Cheese, 9 ounces, SRP $4.99-5.99

Number of Items
80

Oldest Items
More than 3 years

Newest Items
Less than 1 year

Our ideal customers value real pasta taste with healthier nutrition facts. They have been buying other better-for-you grain categories like breads and protein bars. They are fitness focused, dieters exploring different plans, or anyone following a healthy lifestyle.

Number of Items
3

Estimated Launch Date
Q2  2024

Company
-

Ingredient/Nutrient
Protein Claim

Lifestyle/Allergy

• Dairy Free

• Vegan

Sourcing

• Non-GMO

• Organic

Other
Other

Distributors
1. UNFI
2. KeHe
3. DPI
4. Kroger

Regions
1. Northeast
2. Mid-Atlantic
3. Southeast
4. North Central
5. South Central (incl Texas)
6. Southwest
7. Northwest
8. Northern California
9. Southern California

Retail Channels
1. E-Commerce
2. Conventional Grocery
3. Natural/Specialty Supermarkets

International Distribution
Canada, Singapore, Panama, Indonesia

Brick & Mortar Location Count
3,000

Carey & John Aron
COO & Co-Founders
Carey and John Aron are pasta industry veterans running a 29K square foot plant. Their core management team of five has been in place since 1995. They have unique insights into the pasta industry through previous board membership on the Specialty Food Association, and participation with Marketing Task Force and the Nutrition and Communications Committee of the National Pasta Association.

Advisors

Carlo Varesco
President of Pasta Industries
Prior experience growing Rice-a-Roni from start up to $300M as a plant developer and manager. Current role as equipment specialist and engineer, with pasta relationships throughout Italy.

John Bearden
Former CEO of GMAC Realty & Former CEO of Uniguest
Twenty four years of successful experience as a CEO leading the transformation of multiple companies both in turn around and performance optimization scenarios.

A specialization in leading businesses in transition by integrating strategy, process, infrastructure, talent and analytics while creating a culture focused on high level customer service excellence and teammate success.

Mark Faulkner
CEO & Founder of Vireo Systems
Founder, visionary, and manufacturer of a innovative wellness supplement company.

Frank Andrews
CEO of Andrews Capital LLC

Leslie Maclellen
Founder of Maclellan Law PLLC
Ms. Maclellan focuses on the areas of general corporate and business law advising on business formation and growth including reviewing and negotiating contracts and leases to general employment and compliance issues. Maclellan Law will also guide companies through strategic transactions, by putting together an expert team to navigate the next stage of growth.